Tuesday, December 28, 2010
A graduate text that offers a book, a complete series of short articles written by the founders of the company's culture and government goes back to the industrial revolution. A practical tool for managers and business owners. and a required text for future directors.
More than anything, the new rules of relations of Marketing and PR things together. The book provides an easy to understand even for a whole new online marketplace - a landscape that can seem a bit confusing, even for vendors. With so many options available to us (literally), where do we start? Blogs? Podcasts? PR? SEO? Paid search? Viral marketing? The list is long. To make matters worse, technology evolves and new tools are being developed almost daily.
In the early chapters, David takes a look at high altitude of online marketing options, showing us how it developed, why they are important, how they work and why they work. Hereinafter "Action Plan" chapters, jump into the trenches and shows us how to apply the tools and implement programs. At all times, using detailed case studies to illustrate not only the programs, but can achieve amazing results.
But it is only the latest technology and are of crucial importance. public relations, for example, has been around since Gutenberg, but for the first time is suitable for small business. Traditional PR was cost prohibitive and difficult to access depends on contacts with key media. But in the new world - "... Its primary audience is no longer just a handful of journalists. Your audience is millions of people with Internet connections and access to search engines and RSS readers." (Chapter 5)
Today, the public relations may be the most underutilized tool in the arsenal of marketing.
Another "old" technology David brings to speed on the company's Web site. In fact, the three most important points that came out of the new rules of marketing and PR have enormous implications on traditional Web development.
These key points are -
1. The new rule is the most important content. The design is important. The technology is important. But without extraordinary content, which is doomed to failure.
2. interruption marketing (spam and pop-ups) has given way to consumer-focused marketing. Hooray! "The Web is different. Instead of interrupting the way Internet marketing is intended to provide useful content right at the precise moment that a buyer needed." (Chapter 1)
3. The starting point for any program is the new standard character creation for customers. If you have extraordinary content that motivates buyers to take action, you better know your customer inside out.
David explains how these three principles should influence not only on their website, but all online programs, you agree.
Fortunately, David is understandable and informative. One reason I enjoyed his blog for over a year is their conversation, entertaining writing style. It facilitates learning (which is harder to do than you think). In any case, his book is like your blog
- light and fun.The new rules of marketing and public relations presents the most complete picture of all the books I read. For the seller, who will fill the gaps. For the general practitioner, will open a new world.
Monday, December 20, 2010
The news was first showed the world's largest online retailer, and the market's leading Kindle, may soon be challenged by the transition to rival Apple's new digital book series.
Amazon shares fell as much as 9 percent in regular session before closing 5.21 percent. E 'was reduced by 2.4 percent to $ 115.98 after hours.
"Thinking is the publisher of other people now want to re-price their services on Amazon.com, which can affect the whole of their business model," said TD Ameritrade Chief derivatives of War Joe Kinahan strategists.
The birth of many Apple iPad offers digital book market has launched a fledgling chain reaction, with publishers willing to protect their profits against expected Amazon to lower prices.
Sunday, warning customers of Amazon have bowed to pressure from publishers Macmillan, who insists on charging $ 12.99 to $ 14.99 for his books sold in bookstores Amazon Kindle e-reader, instead of the standard $ 9.99.
This price reflects the terms agreed upon by five of the six publishers to sell books on electronic media Apple's recently introduced iPad tablet, the New York Times.
Amazon has long-term selection and low prices advertised its main appeal to consumers, helping boost sales of the Amazon 42 percent in the most recent fourth quarter.
Book value is the key to promote the growth of the Kindle since its launch in 2007, but Amazon has put in contrast with the publishers. major publishers have complained that low prices on digital versions of the title it would cannibalize sales of more expensive hardcover edition.
Dominated the Amazon e-book has shot to ask for a lower price, that is, until the Apple appears on stage with the iPad and iBookstore week.
BGC Partners analyst Colin Gillis called concessions for Macmillan "is valid only for the first franchise to the Amazon Kindle e-book and other Apple products recently announced."
For its part, Amazon may have been set up for disappointment by promoting the success of the Kindle, without providing supporting data. Last month, analyst James McQuivey of Forrester said the stock could fall up to 20 percent in the Kindle the slightest hint of weakness.
Second, market observers were surprised at the original slope of the Amazon.
"Football is a technique to break down and it was only a matter of accumulation in the semi-retailers," said Michael James, senior trader at Wedbush Morgan in Los Angeles.
Meanwhile, shares of rival Amazon Barnes & Noble, the booksellers that Nook e-readers hit the market just before Christmas, has risen 17 percent in after-hours trade on Monday after investor Ronald Burkle sought to raise the threat.
Amazon does not disclose sales figures or profit for the Kindle, just saying that millions of people have purchased equipment.
Some analysts believe that Amazon sell securities at a loss of $ 9.99, and recovery through the sale of his readers. This means that the price is higher than the requirements of Macmillan will boost the profitability of the Amazon e-book, recorded at least two analysts believe the sell-off appears in the magnification.
"Although revenue growth Kindle may be affected, higher prices may improve profitability," UBS analyst Brian Pitz wrote, adding that Amazon leverage "critical" value should not Low prices.
"IPad still untested as a reading device, and we believe that there is room in the market for a dedicated ereader," he said, repeating a refrain from customers continuously for Amazon Kindle burner not regular readers.
JP Morgan's Imran Khan, meanwhile, wrote that if the price on e-books has increased to $ 14.99 from $ 9.99, volume reduction is expected to more than one third of the revenue decline.
"We do not expect a material impact on EPS," wrote
Friday, December 17, 2010
Each year, the committee appointed by the city the title of 12 months between World Book and Copyright Day on April 23. Buenos Aires is a city of the Eleventh honored over the years, World Book Capital by selecting the committee, which consists of three main professional associations in the book industry - the International Publishers Association, the International Booksellers Federation and the International Federation of Library Associations and organizations - including representatives of UNESCO.
Beirut was the honor of 2009, followed by Ljubljana in 2010. Madrid was the first city to receive gifts, and was the successor of Alexandria, New Delhi, Antwerp, Montreal, Turin, Bogota and Amsterdam. UNESCO said that the jury received two candidates for sub-Saharan cities - Lagos in Nigeria and Benin in Porto Novo -. "Expects to find ways to strengthen the literature and book culture in the region.
Agreement was signed 35 International Book Exhibition. Buenos Aires provincial government will make a significant purchase books with different editorials going to distribute them for students. General Directive of Culture and Education, which Mario Oporto, to implement "educational books" policy re-insert it on the ground it held for decades in Argentina in the society.
Similarly, the leader of the Chamber of publications, Maria Pia Gagliardi, explained that "editorials, which group a person's education, has developed campaigns and actions that will revalue the use of textbooks with the educational community and sensitizing public opinion advantage of using educational books. These acts count sponsorship and supervision of General Education and Culture Directive. "
The agreement also sets a goal of access to enough books in all sectors of the population, Buenos Aires provincial government and the Chamber of publications available to implement legal measures to protect and promote the editorial industry. Juan Carlos Tedesco, the Minister of Education shall submit to the signing.
Thursday, December 16, 2010
|Illegal copies of books in Argentina|
The amount of money lost due to the phenomenon of the publishing industry has reached this figure that the publisher has also reduced prices (30%) to maintain competitiveness against copying.
"The top 50 best-selling books that can be copied and sold 30% cheaper," said Rodolfo Blanco local newspaper "Usually., Difference between original and copy of the book is the question paper and in particular quality, c ', by, therefore, often publishing professionals to see the difference, "Book Foundation (El Libro) vice president told reporters.
Last April, the publisher Alfaguara charges against the booth selling books in Buenos Aires Book Fair, after discovering he was selling bootleg bestseller by Stephanie Meyer Crepúsculo.
|Google plans to digitize millions of books|
The Justice Department also learn how Google Inc. plans to resolve copyright disputes that may arise as a result of putting the book on the Internet. Libraries will be charged for this service, which is feared to be very expensive. "There is no indication that there is a specific activity that is planned," according to a source which scans books and construction of a library of Internet sites.
Google says that millions of pounds can be accessed. "The Ministry of Justice and attorneys general and some have contacted us to learn more about the impact of the colony, and we are happy to answer them," Google representatives. Critics say the rules that Google will be able to digitize works that raises antitrust concerns.
These works, orphan works, called, written under United States copyright whose rights are not a particular person. "My impression is that the questions focused on gathering facts," according to representatives from Google itself.
The question here is whether the authors are represented in the settlement. Last October, Google and the Authors Guild and the Association of American Publishers have reached an agreement to create a Book Rights Registry. Here, authors and publishers to register their works and receive compensation for selling books. The court still must approve the settlement.